Did you know that American’s will purchase 22 billion new clothing items each year?
When it comes to pollution, we often only think of the obvious things that we can see and have heard about through the media machine like oil, water bottles, coal power plants, sewage, nuclear energy and landfills. But if you think about what it takes to bring you new clothes and up to date fashions all the way from the cotton plantations or the production of synthetic materials to the store, it’s really shocking to see how much energy and pollution is generated to make this whole process work.
From the start to finish it all begins with the supply chains of production. First there is the growing and production of raw materials and then it’s off to the textile manufacture who then prepares it for the clothing construction to fit the current fashions. Once the clothes are completed then it’s time for shipping to the retail outlets all over the world that can take massive logistics for a clothing store like Zara’s or H&M’s, which are international companies. Then it’s up to the consumer to use and ultimately disposal of the garment when they feel like it. And you guessed it; China is the leading world producer and supplier of new clothing, providing nearly 13 percent of the world’s exports. It’s the countries with the lowest labour rates that produce the cheap clothes and all the materials have to be shipped to them in places like Bangladesh, Pakistan and Vietnam and that requires a huge carbon footprint.
Do people wear clothes to their full potential making full use of clothes? Apparently not, because on average people will wear the latest fashions once or twice before having to throw them away and trade up for the latest fashions. Time flies from season to season. Meanwhile, good quality clothes are either thrown into storage or thrown into the garbage. This can go for other accessories to like handbags, purses, dresses, women’s clothing, men’s clothing, kids clothing, girl’s clothing, boy’s clothing and accessories that go with them. In today’s consumerism, Fast Fashion is the biggest trend where it all starts from the glossy advertising and TV campaigns with the beautiful models that encourage consumers to see it, want it, buy it, wear it and dispose of it fast to move on the next latest thing.
Fast fashion has only been around for about 10 years and it’s main focus is to deliver cheap clothes that people will buy for low dollar value and therefore, throwing it away after a couple of uses doesn’t feel so bad. Then the whole process starts over again. And to add to that, huge retailers must sell out the latest fashions to hit sales targets and prepare for the next shipment of inventory across the globe making even more pollution from production to shipments to the stores and everything in between.
That’s why we need great mobile technology like Fabswapp so we can re use all those clothes that are still good to wear and have 90% of their life still available. All those clothes like little black dresses, maxidresses, men’s suits, baby clothes, jeans and cheap clothes. You can even find accessories like good quality handbags or purses that are meant and built to last way beyond their fashion trends.
You can download the Fabswapp app now on Google Play or Apple iTunes and find something you love for free. You’ll be saving money and the environment and that is best for both. Help us reduce the waste in landfills and give your clothes a longer life.