People are natural consumers, people love to buy items and collect stuff. Peoples natural desire to spend prevents them from saving. Most people rack up their credit cards and prevents them from putting any money into savings. Marketing companies do not want you to save your money, their focus is to get you to spend it. Most people fail at saving money because they have a need to add new stuff into their lives. Of course there are items that you just have to spend money on, like food. But others there are ways to bargain and get for free, such as clothing and electronics.